The Sidekick holds your lip balm in a snug tube that attaches to your purse, keys, backpack, zipper pull.  You will always know where your lip balm is - no more rummaging through your purse!  The cap and the twister are exposed - you never need to remove your lip balm from the Sidekick to apply to your lips!  Just unclasp from your purse/backpack/keys/zipper pull, and apply!
 
Currently in six colors, and two sizes of clasps! 
Colors:
Hot pink
Spring green
Citrus orange
Purple (far left in picture)
Black (middle in picture)
Turquoise (far right in picture)
 
Clasp Size:
Ex-small:  Use for zipper pulls on your backpack, your coat.
Small:  Use for metal rings on your purse, key ring.